What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ perception of your brand and how that perception affects their decisions. Four main elements define brand equality: Brand awareness is how well your brand is known to your consumers. How familiar are your consumers with … Read more
Many small businesses have Google Analytics on their websites, as most web design agencies include it. But do you know what it is or why it’s vital to your business? In this article, we will talk about what Google Analytics is and how Google Analytics can benefit your business. Google Analytics is a free web … Read more
Embarking on the journey of creating a new website can be both exciting and daunting. Whether you’re a small business owner, a nonprofit, or an individual looking to establish an online presence, understanding the foundational aspects of website creation is crucial. Here are five key insights to consider before building your website, ensuring it effectively … Read more
WordPress .com vs .org: What’s the deal? What’s the difference? First, let me say “Yay!” for choosing WordPress. WordPress.com is easier to install for non technical users. It’s free to install. That’s right FREE! But you’re only allowed to use certain approved themes and plugins – where’s the creativity in that? If you want to … Read more
Writing content can for a website can be intimidating. We hope this guide will help you write great content. Make your content work for you by following this writing blog content guide. Content Structure Organizing content structure is important. Cleaner readable content will keep visitors on your page and wanting more. People scan website pages … Read more
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