Branding tips and resources to help you build your brand awareness and help reach your audience.

How to Choose the Best Colors for Your Brand

How to Choose the Best Colors for Your Brand Personality

Ready to harness the power of color theory and make your brand unforgettable? Dive into the world of colors and learn how to pick the perfect palette for your brand. Plus, get hands-on with DIY tools that’ll help you create a stunning color scheme in no time! Why Color Theory Matters in Branding Color plays … Read more

Brand Equity

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ perception of your brand and how that perception affects their decisions. Four main elements define brand equality: Brand awareness is how well your brand is known to your consumers. How familiar are your consumers with … Read more

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Tips & Resources

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