Branding Tips & Resources

Brand Strategy Session

Brand Equity in Marketing: 4 Tips for Crafting Effective Brand Equity Strategies

As competition grows and markets evolve, brand equity is now essential for businesses aiming to stay agile and thrive long-term. But, what exactly is brand equity, and why is it important in marketing terms?

Shanda Watts
Brand Equity

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ ...

Shanda Watts