Branding

Branding tips and resources to help you build your brand awareness and help reach your audience.

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ perception of your brand and how that perception affects their decisions. Four main elements define brand equality: Brand awareness is how well your brand is known to your consumers. How familiar are your consumers with … Read more

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