Branding Tips & Resources

team photo for website

Why Team Photos Belong on Your Website (And Where to Put Them)

People do business with people they trust. And one of the fastest ways to build that trust on your website is simpler than you might think: show your face.

Shanda Watts
Shanda Watts
Brand Strategy Session

Brand Equity in Marketing: 4 Tips for Crafting Effective Brand Equity Strategies

As competition grows and markets evolve, brand equity is now essential for businesses aiming to stay agile and thrive long-term. But, what exactly is brand equity, and why is it important in marketing terms?

Shanda Watts
Shanda Watts
Why you shouldn't use a Canva Logo

Can I Use Canva for My Business Logo? 7 Reasons to Think Twice

Discover why relying on Canva for your logo design might not be the best choice for your brand's long-term success.

Shanda Watts
Shanda Watts
How to Choose the Best Colors for Your Brand

How to Choose the Best Colors for Your Brand Personality

Ready to harness the power of color theory and make your brand unforgettable? Dive into the world of colors and ...

Shanda Watts
Shanda Watts
Brand Equity

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ ...

Shanda Watts
Shanda Watts