What is Google Analytics and why do you need it?


What is Google Analytics and why do you need it

Shanda Watts

Many small businesses have Google Analytics on their websites, as most web design agencies include it. But do you know what it is or why it’s vital to your business?

In this article, we will talk about what Google Analytics is and how Google Analytics can benefit your business.

Google Analytics is a free web analytics service by Google. Google Analytics reports website traffic, and Google Analytics is the most widely used analytics service on the web. It is a powerful tool for small businesses and nonprofits to track and gain clarity on their website’s performance.

User Acquisition

Google Analytics can show you how your visitors are finding your site. Organic Search results are users who Google your business name or use keywords such as “Wedding Planner” to land on your website. Users typing your website address to find your site are direct traffic. Referral traffic is users who click a link to your site from another. Google Analytics can also report users who come to your site from a Google Ad or Social Media.

Track User Behavior

In Google Analytics, you can see which pages are the most viewed, how long they stay on your website, and how many pages they visit before leaving. You can see where your visitors are dropping off – is it before they fill out your form? Are they viewing your services and not contacting you? This report is a handy tool, and every business should take advantage of it.

Goal Tracking

Most websites have goals, such as filling out the contact form, purchasing a product, or donating. Google Analytics can track user actions or conversions on your site. By tracking these goals, you can better understand how users interact with your website and identify areas that need improvement.

In conclusion, Google Analytics is a powerful and versatile tool that can help you understand your website’s performance and how to make data-driven decisions to improve it. Ultimately, you can optimize your website to increase engagement and conversion rates by tracking and analyzing your website traffic and user behavior.

Do you know that we monitor all our client’s Google Analytics? Our Care Plan clients receive monthly reports of their Google Analytics. If you are interested in adding Google Analytics to your website or receiving a monthly report, contact us today!