Learn

Branding, web design, and SEO tips for small businesses & nonprofits.

website disasters broken site

Being Prepared for Website Disasters: A Website Maintenance Guide

Website maintenance isn't optional, it's what stands between a small glitch and a site that goes down for days. Here's how to prepare before disaster hits.

Shanda Watts
Shanda Watts
seo local search small businesses

How Google’s 2026 Updates Affect Phoenix Business Websites

A Phoenix business owner recently discovered her website had quietly disappeared from Google. She had no idea until we showed her. Here's what's been happening and what to do about it.

Shanda Watts
Shanda Watts
AI overview search on mobile

Why SEO Still Matters in 2026: What Google’s Changes Mean for You

I talk to business owners all the time who feel like they’ve missed the boat on SEO. Like it’s some ...

Shanda Watts
Shanda Watts
how to make a marketing budget

What Should Your Small Business Actually Be Spending on Marketing?

Every business owner eventually asks the same question: how much should I actually be spending on marketing? The honest answer is more useful than any percentage you'll find online.

Shanda Watts
Shanda Watts
team photo for website

Why Team Photos Belong on Your Website (And Where to Put Them)

People do business with people they trust. And one of the fastest ways to build that trust on your website is simpler than you might think: show your face.

Shanda Watts
Shanda Watts
how to ask for reviews

How to Ask for Google Reviews Without Making It Weird

Customer reviews aren't just feel-good validation. They're one of the most powerful tools you have for showing up in local search. Here's how to ask for them without making your customers feel pressured.

Shanda Watts
Shanda Watts
social media consistency

Social Media Consistency Builds Brand Trust (Even When It’s Not Perfect)

I spent way too long staring at a half-written post, convinced it wasn’t good enough to share. I’d tweak the ...

Shanda Watts
Shanda Watts
Search Engine Optimization

Why Did My Website Traffic Drop?

You open your analytics, and your heart drops. Here's how to figure out why your website traffic fell off and what you can do about it.

Shanda Watts
Shanda Watts
1236 Next