Resources for small businesses
and nonprofit organizations

How to create and manage your Google Business Profile

Your Google Business Profile is crucial for your business to establish yourself as trustworthy and credible. It provides a platform to showcase your business’ best features and engage with customers. Moreover, your Google Business Profile can help your business rank higher in local search results, making it easier for potential customers to find you online.  … Read more

The Future of Google PageSpeed in 2023

Google PageSpeed is a performance optimization tool that analyzes the content of a web page and provides suggestions on improving the load speed and user experience. Google introduced Google PageSpeed in 2010 and announced it would start considering website speed as a ranking factor. Although Google has yet to publicly disclose the specifics of when … Read more

What is On-Page SEO?

On-page SEO is optimizing a web page’s content to improve your ranking in search engine result pages (SERPs). On-page SEO includes optimizing elements such as the title tag, meta description, header tags, and keywords throughout your web page.  The benefit of on-page SEO is that it can help search engines comprehend the content and relevance … Read more

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ perception of your brand and how that perception affects their decisions. Four main elements define brand equality: Brand awareness is how well your brand is known to your consumers. How familiar are your consumers with … Read more

What is Google Analytics and why do you need it

Many small businesses have Google Analytics on their websites, as most web design agencies include it. But do you know what it is or why it’s vital to your business? In this article, we will talk about what Google Analytics is and how Google Analytics can benefit your business. Google Analytics is a free web … Read more
Top 5 Things You Should Know Before Building a Website

Top 5 Things You Should Know BEFORE Building a Website

You’re ready for a new website, but have you done your homework? Before starting, you should know these top 5 things: Your Target Audience Who are your ideal customers? Where do they live, work? What are their daily habits? Your Business Goals Where do you want to be in a year? What about in 5 … Read more

WordPress .com vs .org

WordPress .com vs .org: What’s the deal? What’s the difference? First, let me say “Yay!” for choosing WordPress. WordPress.com is easier to install for non technical users. It’s free to install. That’s right FREE! But you’re only allowed to use certain approved themes and plugins – where’s the creativity in that? If you want to … Read more

Beginners Guide to Writing Great Content

Writing content can for a website can be intimidating. We hope this guide will help you write great content. Make your content work for you by following this writing blog content guide. Content Structure Organizing content structure is important. Cleaner readable content will keep visitors on your page and wanting more. People scan website pages … Read more

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