Resources for small businesses
and nonprofit organizations

Woman searching on laptop

What is Search Intent? A Simple Guide

Have you ever wondered why certain search results pop up when you type something into Google? Have you ever wondered why certain search results pop up when you type something into Google?
Online Reviews

9 Reasons to Boost Your Brand with Online Reviews

Online reviews are invaluable for growing your brand, but their impact goes far beyond just social proof.
Why you shouldn't use a Canva Logo

Can I Use Canva for My Business Logo? 7 Reasons to Think Twice

Discover why relying on Canva for your logo design might not be the best choice for your brand’s long-term success.
How to Choose the Best Colors for Your Brand

How to Choose the Best Colors for Your Brand Personality

Ready to harness the power of color theory and make your brand unforgettable? Dive into the world of colors and learn how to pick the perfect palette for your brand. Plus, get hands-on with DIY tools that’ll help you create a stunning color scheme in no time! Why Color Theory Matters in Branding Color plays … Read more
How to create and manage your Google Business Profil

How to create and manage your Google Business Profile

Your Google Business Profile is crucial for your business to establish yourself as trustworthy and credible. It provides a platform to showcase your business’ best features and engage with customers. Moreover, your Google Business Profile can help your business rank higher in local search results, making it easier for potential customers to find you online.  … Read more
The Future of Google Pagespeed in 2023

The Future of Google PageSpeed in 2023

Google PageSpeed is a performance optimization tool that analyzes the content of a web page and provides suggestions on improving the load speed and user experience. Google introduced Google PageSpeed in 2010 and announced it would start considering website speed as a ranking factor. Although Google has yet to publicly disclose the specifics of when … Read more
What is On-Page SEO?

What is On-Page SEO?

On-page SEO is optimizing a web page’s content to improve your ranking in search engine result pages (SERPs). On-page SEO includes optimizing elements such as the title tag, meta description, header tags, and keywords throughout your web page.  The benefit of on-page SEO is that it can help search engines comprehend the content and relevance … Read more
Brand Equity

The Key Elements of Brand Equity

What is brand equity? Brand equity is your brand’s value and power in your consumer’s minds. It is your consumers’ perception of your brand and how that perception affects their decisions. Four main elements define brand equality: Brand awareness is how well your brand is known to your consumers. How familiar are your consumers with … Read more
What is Google Analytics and why do you need it?

What is Google Analytics and why do you need it

Many small businesses have Google Analytics on their websites, as most web design agencies include it. But do you know what it is or why it’s vital to your business? In this article, we will talk about what Google Analytics is and how Google Analytics can benefit your business. Google Analytics is a free web … Read more
Top 5 Things You Should Know Before Building a Website

Top 5 Things You Should Know BEFORE Building a Website

You’re ready for a new website, but have you done your homework? Before starting, you should know these top 5 things: Your Target Audience Who are your ideal customers? Where do they live, work? What are their daily habits? Your Business Goals Where do you want to be in a year? What about in 5 … Read more

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