You’re ready for a new website, but have you done your homework?
Before starting, you should know these top 5 things:
Your Target Audience
Who are your ideal customers? Where do they live, work? What are their daily habits?
Your Business Goals
Where do you want to be in a year? What about in 5 years? What will it take to get you there?
Your Financial Goals
How does your business make money? How will a new website help you hit these goals?
Your Call to Action
What is the primary “action” the site visitor should make when visiting your site? Do you want users to contact you, sign up for a newsletter, make a donation, buy a product, etc.?
Who are your competitors? Who in your field do you admire?