As a small business with little time to spare, you may not have the time or money to spend on the ‘back-and-forth’ of designing a website — a process that usually spans several months.
This is why at Crushing Pixels, we’ve developed a website package to address the need for a swift and effective online presence, without compromising on quality. Our ‘Website in a Day’ service enables businesses to establish a professional website that ticks all the right boxes, in a streamlined, cost-effective way.
But are one-day web design packages for everyone? And what steps can you follow to ensure you’re making the most of your package?
Our team is here with 5 key tips to ensure your small business website is more than a digital placeholder; it’s a dynamic tool for success.
1. Be Clear on What You Want Your Website to Achieve
Whether you’re launching a new site or refreshing an existing one, clarity on your website’s purpose is essential. From serving as an informational hub to driving immediate conversions, it’s important to know what you want your website to do before kick-starting a design project.
So, how can you ensure you’ve laid the right groundwork for a dedicated web designer to tackle your new website in a day?
We recommend:
- Defining your business goals clearly: Outline specific objectives for your website like lead generation, online sales, or brand awareness. This will help your web designer pinpoint exactly what features your website needs to include, e.g. eCommerce site capabilities.
- Understanding user behavior: Consider how visitors will navigate your site and the actions you want them to take. Don’t forget to address topics like accessibility and mobile-optimization with your web designer — something small business customers now take very seriously.
- Prioritizing key content: Identify essential content elements that are non-negotiable for your website. For example, do you want an ‘About’ section that introduces your back story and team? Or, as a service based business, is a sleek portfolio page something you want to prioritize?
- Communicating your vision: In the lead-up to your website project, clearly express your expectations and the overall vision you have for your website. This will ensure you and your web designer are on the same page about everything from your site map to the look and feel of your site.
- Providing reference material: Share examples of websites or design elements you admire to help guide the aesthetic and functionality of your website. This not only gives your web designer a better idea of the website you want, it also sets the stage for a more collaborative approach.
2. Know Who You Want to Target
Understanding your target audience ahead of time is one of the best ways to ensure your one-day website attracts the right attention from the right people. Whether you’ve leveraged the skills of a professional marketing team or you’re relying on your insights as a small business owner, a clear understanding of your audience’s needs, preferences, and journey is essential.
By defining customer personas, you can tailor your website to resonate with specific audience segments and strike the right chord with prospects, faster.
To do this:
- Overhaul your customer personas: Develop or update detailed profiles of your ideal customers, considering demographics, preferences, and pain points.
- Strategically segment your audience: Identify distinct audience segments and consider what type of content and design elements suit each one.
- Use analytics where possible: Leverage website analytics (if you already have existing digital touchpoints) to gain insights into engagement time and bounce rates.
Tip: If you’re unsure about how to segment your audience for best results, the Crushing Pixels team offers comprehensive brand strategy packages to help you connect with your ideal customers.
3. Have a Clear Brand Voice
Crafting a consistent and compelling brand voice is crucial for connecting with your audience. But, this process usually takes time to perfect — so, how can your one-day website capture the tone you want with such a short turnaround?
To streamline the one-day website process and ensure your website’s messaging resonates effectively with your dream clients, it’s wise to:
- Write a mission statement: Articulate your business’s purpose and values with a powerful mission statement both you and your customers can connect with.
- Define core values: Identify the core principles that guide your business and consider how you want to reflect them in your messaging.
- Personify your brand: Evaluate what personality traits best represent your brand and think about how to incorporate them into everything from website headings to email newsletter signups.
- Gather customer feedback: Collect feedback from your target audience on your brand messaging to gain a clearer understanding of what’s currently hitting the spot, and what needs work.
Tip: High converting websites need more than just strong messaging to succeed. Effective website design should also support great storytelling through structure, flow, and strategically-placed CTAs. Collaborating with a skilled web developer and incorporating captivating WordPress themes can help you drive better user engagement — it’s just a matter of telling your designer what you’re trying to achieve.
4. Define Your Value as a Business
As a small business, transparency about your offerings is essential. Prospects want to understand not only what products and services you provide, but also what sets you apart as a brand.
By effectively defining and communicating what you do and how you do it, you not only facilitate stronger leads and customer connections, you can also minimize resource-draining inquiries.
To achieve the right balance of transparency and efficiency, consider the following inclusions for your website:
- A succinct but comprehensive site map: Provide detailed but ‘to the point’ information with a site map that’s easy to access, navigate, and understand in relation to your products or services.
- Clear language: Ensure that all descriptions of your current offerings are straightforward. This means avoiding jargon and industry-specific terms that may confuse potential customers.
- USPs: Clearly communicate your Unique Selling Points (USPs) on your website, showcasing what makes your business stand out from competitors.
- Visual aids: Incorporate visuals and graphic design elements such as infographics or icons to help visually represent your services and make information easily digestible.
- Search engine optimization: Use relevant keywords and phrases in your service descriptions to improve visibility on search engines, attracting users actively seeking your offerings.
Tip: If you have a ‘dream website’ in mind that includes several product or service pages, consider booking a more expansive web design package to ensure all pages can be designed, optimized, and tailored to your needs.
5. Work with Professionals Specializing in Fast-Turnaround Websites
Not all web design agencies can offer the convenience of one-day website creation, but luckily, Crushing Pixels does.
A branding and web design agency in Gilbert, Arizona, our amazing team of digital experts specializes in creating small business websites that are hassle-free and customized to you.
For example, our “Website in a Day” packages combine web design, branding, SEO, and more to give your online presence an instant boost. Explore our packages to discover how we can bring your small business into the digital spotlight with quality, speed, and precision.
What’s included in our WordPress ‘Website in a Day’ Package?
- Up to 5 pages: Build a concise and impactful website tailored to your business needs.
- 10 stock photos: Enhance visual appeal with relevant, professional images.
- Newsletter integration: Connect with your audience through effective email marketing.
- Mobile design: Ensure seamless functionality across various devices.
- Full collaboration: Engage in the design process, provide insights, and deliver feedback.
Ready to take the next step in strengthening your online presence? As a Gilbert web design and branding agency, we know how to make your small business stand out on both a local and global level.
Contact Crushing Pixels today or view examples of previous ‘Website in a Day’ projects to learn more about the exceptional results we deliver to small businesses in Arizona.
